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MKT 421 - FINAL || 100% Correct Solutions ||
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit j..
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MKT 421 Final Exam (Latest - Dec 2014)
1. Compared with other approaches to business, the marketing concept is distinct in that it:            Produces new products and services..