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MKT 421 - Week 2 - Complete
DQ 1. What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to devel..
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MKT 421 - Week 2 - DQ 1
What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing ..
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MKT 421 - Week 2 - DQ 2
What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify..
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MKT 421 - Week 2 - DQ 3
What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors..
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MKT 421 - Week 2 - Marketing Mix Paper
Individual Assignment - Marketing Mix Paper   Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the f..
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MKT 421 - Week 2 - Marketing Plan - Phase I
Learning Team Assignment - Marketing Plan - Phase I   Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. ..
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